Gabriela Tama

New York, New York


Experience

NewsCred

New York, New York

Associate Content Strategist June 2018 to Present

  • Work with healthcare and B2C clients to develop, improve and strengthen their content marketing efforts, including Canon USA, Estée Lauder, John Frieda, Office Depot, and Zocdoc.
  • Assist in discovery and editorial client sessions to understand their editorial goals, guidelines and resources
  • Utilize professional knowledge and editorial insight to choose a proper mix of content that meets brand and audience needs
  • Edit original content for quality and clarity, following brand guidelines
  • Curate licensed articles and images for clients
  • Proactively monitor the performance of clients' mix of licensed sources, communicating performance and offering suggestions on how to improve
  • Manage freelance writers for each client, including their deadlines and payments

 

Content Marketing & Social Media Associate February 2018 to June 2018

  • Plan content calendars and execute NewsCred's social media strategy
  • Conceptualize, build & launch creative social campaigns, both organic and paid
  • Leverage inbound social sentiment data to make social content decisions and alert editorial team to trending topics, including competitive intel
  • Write, schedule and post regular updates to Twitter, Facebook, Instagram & LinkedIn

Bloomberg L.P.

New York, New York

Market Insights Content Writer & Strategist September 2016 to January 2018

  • Support the Bloomberg Media Distribution team by producing on-brand marketing copy across multiple channel
  • Produce content for the Bloomberg Media Distribution blog, web pages, and client presentation
  • Manage daily posting, editing and optimization of content on social media platforms
  • Report on content performance and social media trends and best practices 

Bloomberg L.P.

New York, New York

Market Insights InternJune 2016 to August 2016

  • Created marketing collateral for Bloomberg Media Distribution
  • Assisted with the development of content strategy for campaigns and content experiences
  • Redesigned the Bloomberg Television Affiliates website
  • Generated and promoted posts for the Bloomberg Media Distribution blog 

The Gersh Agency

New York, New York

Talent InternSeptember 2015 through December 2015

  • Wrote script coverage and analysis
  • Assisted with processing new contracts into the talent database 

Helen Whitney Productions

New York, New York

Production & Research Assistant June 2015 to September 2015

  • Conducted preliminary telephone interviews with sources
  • Edited and fact-checked scripts and other written materials
  • Wrote background bios for sources
  • Assisted with location scouting and field shoots 

Creative Time

New York, New York

Marketing & Communications InternSeptember 2014 through December 2014

  • Drafted and disseminated press releases, press kits, listing information and correspondence
  • Updated and maintained media database
  • Assisted photographers with documentation of projects and events 

The 88

New York, New York

Creative CopywriterJanuary 2014 through July 2014

  • Generated, edited, published and shared daily content on social media accounts for clients
  • Created social media content calendars and campaigns for new clients 

Grey Art Gallery

New York, New York

Gallery Attendant September 2014, 2015 & 2016

  • Enforced gallery policies pertaining to visitors
  • Monitored works of art on display in the exhibition galleries; reported damages or losses
  • Responded to routine requests for information regarding the gallery 

Education

New York University

New York, New York

Degree

  • BA, Magna Cum Laude Journalism and Cinema Studies, May 2017 

Honors

  • Phi Beta Kappa
  • Presidential Honors Scholar (GPA 3.9)
  • Marlene Sanders Undergraduate Award in Journalism
  • Faculty Memorial Award
  • Dean’s Undergraduate Research Fund Award (DURF)

Thesis


Skills

  • Microsoft Office
  • WordPress
  • SocialFlow
  • Cision
  • InDesign
  • Premiere
  • Photoshop Lightroom 

Languages

  • Fluent in English & Italian
  • Proficient French 

Certifications

  • Certified Pilates instructor - Provide private and group open-level  sessions to clients of all ages and fitness levels